# REED — After Hours

Illustrative agency treatment. REED is a fictional lime soda.
Decision requested: approve route B for an eight-second silent spec cut.
Audience: a commuter buying a chilled single can after work.
Approved product: REED Lime, 250 ml. No health or performance claims.
Opening (0–2 s): warm disk against a navy field. “Six o’clock.”
Middle (2–6 s): keep the can front facing. “A cold can.” No pouring footage is required.
Close (6–8 s): keep the pack and brand still. End on “Cold, at six.”
Production: original vector pack drawing; three timed holds; no real shoot or generated footage.
Change order R2: replace the final headline with “Meet at six.” Preserve all earlier frames.
To commission a shoot: supply the real pack, approve rights and color reference, and record a budget separately.