# Commercial director's treatment

Client / decision owner / due date:
Audience and viewing occasion:
One promise (approved wording):
Product references / usage permissions:
Opening image and reason to keep watching:
Camera, lighting, palette, typography and sound:
0–2 s / 2–6 s / 6–8 s: action, source, text and audio
Must protect / may change:
Shoot, composite or animate? List cost and timing assumptions.
Client decision and unresolved questions:
Revision ID / shots touched / approval: