# Product-film brief example

Editorial adaptation of the published Ciyo yo-yo case, not the original request
transcript. Use the recorded production choices as an example and resolve your
own audience, placement and commercial copy before reuse.

## Product and purpose

- Product: the yo-yo variants in the five supplied original photographs.
- Purpose: show product appearance and the range of colors.
- Audience and destination: confirm with the owner before adaptation.
- Approved words: the original logo. Approve any new tagline, benefit, price or
  call to action separately; do not invent one.

## Materials and treatment

- Green translucent photograph: starting reference for a generated hero clip.
- Black-front photograph: animate the supplied photo with a lighting treatment.
- Pink photograph: starting reference for a generated hero clip.
- Blue-and-white photograph: starting reference for a generated hero clip.
- Collection lineup: a photo-based pan across the supplied collection.
- Branding: original logo handled separately for the opening and closing cards.

## Delivery and review

- Target: approximately 20 seconds in 9:16 with instrumental music.
- Published output: 20-second 1080 × 1920 MP4, 30 fps, with audio.
- Source qualification: generated hero clips were 720p and upscaled in the
  final export; export dimensions do not establish native source resolution.
- Review: compare shape, finish, colors, markings and branding with the source
  photographs; inspect actual duration, dimensions and audio.
- Scope: agree proposed generation and any revisions before work begins.
- Outcome: a finished creative asset; campaign performance was not measured.

Case: https://ciyo.ai/blog/opus-5-5-motion-video-product-photos
Template guide: https://ciyo.ai/blog/product-video-brief-template