# Product video brief

Replace the brackets with approved information. Keep open questions visible.

## Product and purpose

- Product and exact variant: [name, color, finish, version]
- Audience and viewing context: [who, where, why]
- One message: [what the viewer should understand]
- Viewer action: [approved next step, or no call to action]
- Approved words: [exact copy; claims, prices and dates that may appear]

## Source materials

- Original photo filenames and roles: [main, detail, alternate, variants, lineup]
- Logo source: [approved file or a question to resolve]
- Existing footage and audio: [files and permitted use]
- Usage permissions: [confirmed owner or unresolved question]
- Keep accurate: [shape, colors, markings, packaging and identity cues]
- Missing views or unreadable details: [obtain a reference or revise the shot]

## Production and delivery

- Motion approach: [animate originals, generate selected clips, or decide together]
- Destination and aspect ratio: [where it will run and the intended composition]
- Dimensions, length and required files: [confirmed requirements]
- Audio: [music, narration, effects or silent; language if needed]
- First pilot and spending discussion: [scope to agree before paid generation]
- Reviewer and review points: [who approves copy, product accuracy and delivery]

## Acceptance

- Product compared with the supplied photos: [checks]
- Approved words and logo checked: [checks]
- Actual file dimensions, duration and audio checked: [checks]
- Required revisions: [bounded changes to approve]
- Open questions before production: [list]

This is an editable planning template, not a fixed-price quote or a guarantee of
product fidelity. Review the actual output before campaign use.

Guide: https://ciyo.ai/blog/product-video-brief-template
Workflow: https://ciyo.ai/solutions/video-advertising