Production files
Commercial director’s treatment template: a filled eight-second example
A director’s treatment gives the client a picture of the film they are agreeing to make. Start with the decision due at the meeting, the audience and the approved promise. Download the blank Markdown file and replace the prompts in any text editor.
Give the idea one sentence
Our example proposes a quiet first sip after work. It asks the client to approve the evening route for a silent eight-second cut. “Cinematic” alone gives the producer little to budget; a front-facing can, a deep blue field and a low amber sun are choices that can be priced.
Separate supplied assets from new work
List who supplies the pack artwork, who signs off the line and which references may be shown externally. The REED sample uses original vector artwork for a fictional product. A real job needs the corresponding approved pack, rights and color reference.
Write a timeline a producer can read
From 0 to 2 seconds establish the evening. From 2 to 6, show the chilled can with the label forward. Reserve the final 2 seconds for the pack and approved headline. Add an audio column even if the answer is “silent”; it prevents the pitch from depending on unheard narration.
Show the visual rule
Look at the selected board alongside the timed sequence. Keep the low sun and the same readable REED label through all three frames. If a practical pour or a new location enters the treatment, make it a separate production assumption and ask who pays for it.
Put the revision in writing
The example changes the final line to “Meet at six.” and keeps the first six seconds. Give the change its own revision ID. The decision owner can then approve that wording without accidentally reopening choices about lighting, product or timing.
Send a decision package
Give the reviewer the blank template, the filled example and the original plus revised motion study. Ask them to approve the route, the exact line and the unresolved production assumptions separately. A board decision is not permission to book talent or shoot.
Commercial director’s treatment template: a filled eight-second example
A director’s treatment gives the client a picture of the film they are agreeing to make. Start with the decision due at the meeting, the audience and the approved promise. Download the blank Markdown file and replace the prompts in any text editor.